When a foreign company and a local firm invest together to create a local business, it is called  A. direct exporting.                                  B. a joint venture.                       C. licensing.                                             D. local manufacturing.                            E. local assembly.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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When a foreign company and a local firm invest together to create a local business, it is called 
A. direct exporting.                                 

B. a joint venture.                      

C. licensing.                                            

D. local manufacturing.                           

E. local assembly.

Expert Solution
Step 1

International marketing refers to the process by which products and services are promoted and sold to customers across the globe.

This is done to expand the business, reach millions of customers and earn huge profits.

International marketing requires the marketers to study the cultures of different nations carefully as it will help them to sell products that appeal to every culture.

 

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