Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Who is Jesus according to TV commercials and slogans? This brings out examples such as:
Jesus is like Boysen because He is the “Quality you can trust!”
Jesus is like Metrobank because in Him, “You’re in good hands.”
Jesus is like Meralco because in Him “May liwanag ang buhay.”
Jesus is like Mang Inasal because “Hahanap hanapin mo.”
Jesus is like Banco de Oro because together “We find ways.”
Jesus is like Globe Telecom because He tells me “Abot mo and mundo.”
Jesus is like Bayantel because He assures me that “Gaganda pa ang buhay.”
How about you? What TV commercials and slogans have you encountered where you can relate the presence of God?
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