What should we be selling? Who should we be serving? How should we execute? What products and services should be the focus of our marketing efforts? What new products and services should we offer? What prices should we charge Who should pay price premiums How should we reduce our for our products and services? What products and services should we discontinue? Who should be the focus of our marketing efforts? How should we supply our parts and services? Who should we start How should we expand our serving? capacity? or receive price discounts? Who should we stop capacity? How should we improve our efficiency and effectiveness? serving?
What should we be selling? Who should we be serving? How should we execute? What products and services should be the focus of our marketing efforts? What new products and services should we offer? What prices should we charge Who should pay price premiums How should we reduce our for our products and services? What products and services should we discontinue? Who should be the focus of our marketing efforts? How should we supply our parts and services? Who should we start How should we expand our serving? capacity? or receive price discounts? Who should we stop capacity? How should we improve our efficiency and effectiveness? serving?
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
Related questions
Question
Decision Making
Exhibit P–2 from within the Prologue includes 12 questions related to 12 types of decisions that companies often face. In the prologue, these 12 decisions were discussed within the context of for-profit companies; however, they are also readily applicable to nonprofit organizations. To illustrate this point, assume that you are a senior leader, such as a president, provost, or dean, in a university setting.
Required:
For each of the 12 decisions in Exhibit P–2, provide an example of how that type of decision might be applicable to a university setting.
Exhibit P–2: Examples of Decisions

Transcribed Image Text:What should we be selling?
Who should we be serving?
How should we execute?
What products and services
should be the focus of our
marketing efforts?
What new products and
services should we offer?
What prices should we charge Who should pay price premiums How should we reduce our
for our products and services?
What products and services
should we discontinue?
Who should be the focus of our
marketing efforts?
How should we supply our
parts and services?
Who should we start
How should we expand our
serving?
capacity?
or receive price discounts?
Who should we stop
capacity?
How should we improve our
efficiency and effectiveness?
serving?
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