What potential solutions are there for competitors such as Macy's and Gap?
A COMPETITIVE EDGE IS CREATED BY AGILITY.
Affordable women's clothes is in high demand in the United States and internationally. Low-cost clothing retailers like Zara in Spain and H&M in Sweden benefit from their ability to quickly bring mass-produced, trendy new designs to store shelves, but less agile competitors like Macy's and Gap struggle to do so. The proximity of low-cost producers in Romania and Turkey, which considerably reduces transit time, is a key feature for the agile retailers. Although American merchants frequently source from China, rising wages and the longer distance limit their ability to quickly introduce new low-cost designs.
What potential solutions are there for competitors such as Macy's and Gap?
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