What other two or three data collection approaches 10measuring the success of a web advertising campaignmight be fruitful in providing more meaningful datathan just clicks? Hint: Just because the metric relatesto the web doesn't mean non-web-based research approaches are inappropriate

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
Problem 1LO
icon
Related questions
Question

What other two or three data collection approaches 10
measuring the success of a web advertising campaign
might be fruitful in providing more meaningful data
than just clicks? Hint: Just because the metric relates
to the web doesn't mean non-web-based research approaches are inappropriate

Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Market research methodology
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning