What name would you give to your business venture? What is the significance of that name? Would it project the image you desire for your business?
Just Answer the Number 3!
Here is the Answer for the Number 1.
Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients.
Purpose:
- To create such products which could easily be made by even children.
- Children and youth or even adults can consume this as their morning/evening snack.
- Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business.
Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores.
Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't compromise between taste and health.'
Here is the Answer for the Number 2.
FMCG products and goods are those which are called fast moving consumer goods, which are used for daily consumption of the people.
They are sold quickly and at a low cost, they are not very expensive.
The FMCG products are those which comes under the needs of the consumer and their daily essential life so they are sold quickly by the organisations and production quantity is always more.
Compelling Business concept
The business concept of FMCG product:
The business concept of FMCG goods includes various types of foods which are processed, and ready to cook and noodles is one of them, certain soft drinks and beverages, bakery items such as biscuits, bagels, dry fruits, shampoo etc. all the products which are used in day-to-day life of the consumers.
So the compelling business concept would include various characteristics which are as follows:
1) To provide consumer the healthiest product.
2) Tasty and healthy noodles so all age groups can like and eat.
3) Our target customers will be the youth from children to adults.
4) Our core product is Noodles which are healthy and delicious and easy to cook.
5) Our company offers the healthiest product in the market with reasonable price and most delicious food.
6) We have made the product will all the standard ingredients and within the guidelines of the food authority.
7) Our product is designed with various flavours in noodles depending on the preferences of customers if they like tangy, spicy or mild noodles.
3 Vision of business in next 5 years
The vision of business in next 5 years is described be as follows:
1) We want to expand our retail outlets all over the world with the concept of healthy and tasty.
2) We want to capture the market of noodles manufacturing and production.
3) We want to develop E-commerce website within short term goals and promote the product through these platforms also.
4) We want to provide the best quality product which is not just tasty but nutritious food and vitamin enriched products.
5) We want to expand our product range from noodles to lot of other FMCG products such as biscuits, cookies, chocolates etc.
so this was the vision and the compelling business concept which is aligned with the objectives of the company and it may achieve the target soon by implementation of various strategies.
Step by step
Solved in 2 steps
