What kind of infrastructure will be necessary to support an online clothing business? Will it be better to start small and expand or get everything in place from the beginning? What are the cost and other benefits of each?
What kind of infrastructure will be necessary to support an online clothing business? Will it be better to start small and expand or get everything in place from the beginning? What are the cost and other benefits of each?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What kind of infrastructure will be necessary to support an online clothing business? Will it be better to start small and expand or get everything in place from the beginning? What are the cost and other benefits of each?
Expert Solution
Step 1: Brief understanding
Establishing an online clothing business requires careful planning regarding infrastructure.
To support an online clothing business, you'll need a well-rounded infrastructure that encompasses various aspects of e-commerce, including website development, inventory management, logistics, and customer service. Here's an overview of the necessary infrastructure components:
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