What issues are involved in channel pricing to account for margin variations on different models in a product line, price points and product variations.

Q: How does the target cost method differ from the cost-plus pricing method?   Which would you prefer?…

A: Target costing determines a product's life-cycle cost, which should be sufficient to create…

Q: why the chosen price proposed would maximize the revenue?

A: You must sell your old phone or laptop yourself if you want to obtain the top price for it. That…

Q: What are the advantages and disadvantages of that pricing strategy Levels of Pricing?

A: Advantages :

Q: Current Marketing Mix (4Ps) for WALMART Pricing Strategy How is your product or service priced…

A: Marketing Mix Marketing mix of an organization focuses on various parts. In simpler words, it is a…

Q: Several major retailers have begun to test the extreme markdown strategy that lies behind popular…

A: Promotional strategy is described as the approach through which companies sell, promote, and…

Q: How might different classes of channel members, rival brands and special arrangements between the…

A: The pricing structure is suffering from rival brands, channel members, and special arrangements…

Q: Listerine commercial “79% of patients do not floss adequately. Fortunately, there's antimicrobial…

A: Ans. 1.) A business organisation can make use of different appeals in advertising such as emotional,…

Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”