What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?
What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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What is the term used to describe product attributes that attract certain customers and can be used to form the competitive position of a firm?
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