Answered: What is the relative importance of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is the relative importance of utilitarian versus the hedonic value of products, as suggested by the work

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The relative importance of utilitarian versus hedonic value of products has been a topic of debate for some time now. The utilitarian value of products is related to their practical use, while hedonic value is related to the pleasure and enjoyment derived from using them. Research has shown that both values play an important role in consumer decision-making, although the relative importance of each varies depending on the product, the context and the consumer. This essay will explore the relative importance of utilitarian and hedonic value of products by examining the work of various researchers in the field.

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