Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Relative Market Share. Penetration
Please show the solution and formula used. Tia
Beauty Salon serves an approximate 1,200 customers annually.
These are the breakdown of its customers:
Teens - 500 Middle Age - 450 Senior Citizen - 250
All customers spend an average of Php500.00 per visit. Assuming the customers visit ABC Salon every 2 months, what is the projected annual market size for Beauty Salon?
However, during the 3-month lockdown, salons are not allowed to operate.
What is the projected loss in revenues for ABC Salon?
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