What is the most serious consequence of not training? What is the most persuasive reason for not spending a lot of time or money on training? How can you weigh one against the other?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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  • What is the most serious consequence of not training? What is the most persuasive reason for not spending a lot of time or money on training? How can you weigh one against the other?
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Step 1: Introduction

The role of training within organizations is a perennial balancing act. On one side of the scale, there is the critical need to equip employees with the skills and knowledge they require to excel in their roles, drive productivity, and ensure safety and compliance. On the other side, there is the practical consideration of resources—time and money. The decision to invest in training is not a simple one, and it involves weighing the potential consequences of not training against the reasons for not allocating extensive resources to training programs.

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