You have developed a self-study certification system for those who need credit hours for recertification by your state’s social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sales information. You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. Online Self Certifications for Social Work License Certification in Online Counseling Certification as a Group Home Counselor Bundle Customers TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 a $70 e $260 4a Segment 2 1000 $150 b $90 f $240 4b Segment 3 1000 $95 c $160 g $255 4c Segment 4 1000 $35 d $195 h $230 4d a) b) c) d) e) f) g) h)
3.
You have developed a self-study certification system for those who need credit hours for recertification by your state’s social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A
You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements.
Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices.
Online Self Certifications for Social Work License
|
|||||||
Certification in Online Counseling
|
Certification as a Group Home Counselor
|
Bundle
|
|||||
Customers
|
TR Counseling
|
TR Group Home
|
TR Bundle
|
||||
Segment 1
|
1000
|
$190
|
a
|
$70
|
e
|
$260
|
4a
|
Segment 2
|
1000
|
$150
|
b
|
$90
|
f
|
$240
|
4b
|
Segment 3
|
1000
|
$95
|
c
|
$160
|
g
|
$255
|
4c
|
Segment 4
|
1000
|
$35
|
d
|
$195
|
h
|
$230
|
4d
|
a)
b)
c)
d)
e)
f)
g)
h)
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What is the maximum profit for individual pricing