Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is the Limitations of Newspapers media?
Expert Solution
Step 1 of 2
Newspaper media is a kind of print media advertisement which is done by companies that follow the Undifferentiated strategy of marketing products. In the undifferentiated marketing strategy, the company offers its products to almost every segment of the customers, i.e. it does mass advertising.
This objective is fulfilled by the help of newspaper advertising which is catered to a mass audience in a single attempt. There are many advantages of using newspaper as a mode of advertising, but attached to them are certain limitations as well.
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