Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What is the importance of training and development programs
Expert Solution
Step 1 what is training and development program
It can be explained as educational activities within a company created to enhance the knowledge and skills of employees while providing information and instruction on how to better perform specific tasks.
The training can be briefly explained as developing some unique and special knowledge, skills , technique It is intended to prepare people to carry out predetermined tasks in well-defined job contexts. Training is basically a task-oriented activity aimed at improving performance in current or future jobs
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