Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the Food Price Inflation with krispy kreme
Expert Solution
Step 1
Krispy Kreme an America's favorite doughnut company and coffeehouse chain, alerted this week that rising costs for donut ingredients like wheat, butter, milk, oil, and sugar may force the company to increase prices in September. The cost of one donut will be around $1 approximately as a result of inflation. The Food and Agriculture Organization of the United Nations (FAO) has experienced dramatic price hikes for grains, oilseeds, dairy goods, meat, and sugar throughout the year.
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