Answered: What is the corporate culture in your…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is the corporate culture in your firm?

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Frankly speaking Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact.
While Corporate culture is also influenced by national cultures and traditions, economic trends, international trade, company size, and products.
We can say these corporate cultures,whether shaped intentionally or grown organically, will reach to the core of a company’s ideology and practice, and i will affect every aspect of a business.

These corporate culture was developed in the early 1980s and became widely known by the 1990s.

While Corporate culture was used during those periods by managers, sociologists, and other academics to describe the character of a company.

This will be included through generalized beliefs and behaviors, company-wide value systems, management strategies, employee communication, and relations, work environment, and attitude.

This corporate culture would go on to include company origin myths via charismatic chief executive officers as well as visual symbols such as logos and trademarks

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