What is standardised global marketing?
Developing a global marketing strategy is a major concern of multinational companies. The general decision is whether marketing methods around the world are attractive, or whether messages for different markets should be marketed through a standardized approach with a different approach that is customized.
Standardized Global Marketing is a global marketing strategy that uses the same basic marketing strategy and mixes in all core markets. Standardized marketing for international companies usually offers notable cost advantages. If the same message works universally, one does not have to spend money to develop customized marketing messages. Even if one has to adapt the language to the local markets, the conceptual concept of the messages will remain the same. Also, if the brand theme is strong and globally attractive, a standardized approach helps people around the world to share one of the promised values.
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