Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is snapchats political environment?

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to areas where the business or the brand needs improvement. It's enough to support snap chat
and competitors because everyone shares the market in the social media field; they all have
shown they can survive.
Political Environment
Consider the political environment for the areas that your business will trade and operate in. Is
there a stable political system? Are there any licenses and regulations that you should be aware
of? Do you need to win support to be able to operate?
SWOT Analysis
Instruction: Complete the table below with descriptive responses and explanation as you answer
the questions below, remembering that Strengths and Weakness are INTERNAL to the
organization and Opportunities and Threats are EXTERNAL (1.e., C-PEST <competitive,
political, economic, social, technological> that are not in their direct control).
HELPFUL Ideas
HARMFUL Concerns
User base: Snapchat currently has Weaknesses
around 166 million users with a
Undervalued stocks: Snapchat issued
an IPO in 2012 and it was a failure
growth rate of 36 %per years. This
is expected to double in the next
because
hugely
undervalued spoiling the positive
image that the brand had created till
stocks
were
three years.
Unique software: Quite unlike its
Text Predictions: On
vords
English (U.S.)
arer
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