Answered: What is meant by reverse logistics, and…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is meant by reverse logistics, and why is reverse logistics important in an organisation such
as Toyota

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Step 1: Introduction

Reverse logistics is a critical component of supply chain management that focuses on the process of moving goods from their final destination back to the manufacturer or other designated points for the purpose of returns, remanufacturing, recycling, or disposal. This concept is in direct contrast to the traditional forward logistics, which involves the movement of products from manufacturers to consumers. Reverse logistics plays a vital role in modern organizations, including automotive giants like Toyota, due to its potential for cost savings, environmental sustainability, and customer satisfaction.

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