What is mean by Wholesalers ?

Wholesaler allows approach to various extent of channels and allows to extend the scope of customer foundation. Wholesalers help an organization to grow business on a large scale. This may create demand for the product manufactured by the company.

Wholesalers purchase products in large amount and sell the same to the retailer in small amount. Wholesalers are also known as a middleman between the producer and the seller. The wholesaler can be a company or an individual, they store the products in the warehouses till they deliver them to the retailers. Wholesalers emphasize more on providing business to business services.