What is institutional promotion? O Business-to-business advertising Product promotion Promotion that is used to enhance a company's image Mass marketing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 13
What is institutional promotion?
O Business-to-business advertising
Product promotion
Promotion that is used to enhance a company's image
Mass marketing
Transcribed Image Text:Question 13 What is institutional promotion? O Business-to-business advertising Product promotion Promotion that is used to enhance a company's image Mass marketing
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Promotion that is used to enhance companies image

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