what is holistic marketing. what is the rolo of internal and integrated marketing initiatives in achieving a holistic marketing campaign. how holistic marketing can be used to gain competitive advantage
what is holistic marketing. what is the rolo of internal and integrated marketing initiatives in achieving a holistic marketing campaign. how holistic marketing can be used to gain competitive advantage
Marketing can be described as a function of management which includes creation of needs, identifying the needs, creation of solutions for those needs, pricing of those solutions in the form of products, promotion of the products and services produced and distributing them to the customers in the market so their needs can be fulfilled. The main objective of marketing is to satisfy customer expectations along with earning profits for the business.
The marketing activities involve identifying the needs of the customers, developing a product to meet those needs, promoting those products in the market, selling them to the target customers. Retaining the customers in the business through customers relationship management is an important part of Marketing.
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