Answered: What is Growth stage?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What is Growth stage?

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Step 1

Each and every product being sold in the market has undergo certain stage during its introduction in the market till the end of its popularity. This journey to be more definitive is known as Product Life Cycle (PLC) which elaborates the product or service with respect to its commercial cost and measurement of sale.

It undergoes certain stage which are

Introduction
Growth
Maturity
Decline

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