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Answered: What is consumer involvement and why is…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

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Expert Solution

Introduction

Consumers- A consumer is an individual or a group that is not directly involved in entrepreneurial or company activities and who plans to order or utilizes obtained commodities or services mainly for personal, societal, family, or home needs. The phrase is most frequently used to describe someone who makes purchases for their own benefit. Consumers can be a single individual or a group of users who buy or employ products and services only for their own consumption, as opposed to for production or resale. In the sales distribution process, they are the final consumers.