What is consumer culture?
What is consumer culture?
Introduction
Consumer culture is a form of material culture made possible by the market, which has resulted in a unique relationship between the consumer and the products or services that he or she uses or consumes. Consumption has traditionally been regarded as a minor by-product of development in social science. Sociologists, on the other hand, are constantly appreciating the importance of researching consumer culture for its own sake. It could be argued that consumer culture is one of the most critical arenas in which social change is reflected in daily life.
Consumer culture differs from consumption in that it focuses on the interaction between the material and the cultural rather than the status and differences that come with owning consumer products. In this context, consumer culture is more than just a way for people to "use up" commercial goods.
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