What is another word for mcdonaldisation?
What is another word for mcdonaldisation?
With his idea of the McDonaldization of culture, American sociologist George Ritzer has gained a lot of popularity. Ritzer examines the specific ways in which the popularity of the American hamburger chain has influenced economic trends and a variety of aspects of social life in general in his book.
In his work The McDonaldization of Society, sociologist George Ritzer coined the word "McDonaldization." He states why it happens when society takes on the traits of a fast-food chain. McDonaldization is a rethinking of rationalization, or the shift from conventional to rational forms of thinking, as well as scientific management.
McDonald's revolutionizing impact, according to Ritzer, is due to the fact that its model provides four attractive parameters to both producers and consumers, namely performance, consistency, regularity, and power. The negative effects, on the other hand, are undeniable: the environmental impact, the dehumanizing effect of increasing automation, and the unavoidable misinterpretation of quantity over quality.
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