Answered: What is a popular approach to managing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

What is a popular approach to managing the assortment of merchandise
in a store?

Expert Solution

Step 1

Retailers are channel members who make the goods available to the consumers.

They buy goods in small quantities from the wholesalers and sell them to consumers for personal consumption.

Retailers arrange and stock a variety of goods in their retail stores to attract customers. They also store goods in warehouses to protect them from any damage.

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