Answered: What effects have social media had on…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What effects have social media had on CSR?

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Corporate social responsibility (CSR) is a business model that allows the organization to be socially accountable and responsible to its customers, and the public or stakeholders as a whole. Companies should be mindful of the kind of effect they have on all facets of society, including economic, social, and environmental aspects, by exercising corporate social responsibility, it is also called corporate citizenship as well.

It is one of the ways of seeking the attention of the general public and stakeholders as well. Sometimes it acts as marketing tools for the company to catch the eyeballs of stakeholders as a whole through high contribution to society.

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