What does the hotel chain website do to make the product tangible for the customer? Does anything in the site deal with the characteristic of perishables, for example, specials at some of the properties

What does the hotel chain website do to make the product tangible for the customer? Does anything in the site deal with the characteristic of perishables, for example, specials at some of the properties

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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