Tata Motors Limited, founded in 1945, with revenues in 2020 of over INR 319,250 Cr, is a leading global automobile manufacturer with a portfolio that covers a wide range of cars, SUVs, buses, trucks, pickups, construction equipment and defense vehicles. Tata Motors' principal subsidiaries include English premium car maker Jaguar Land Rover (the maker of Jaguar and Land Rover cars) and the South Korean commercial vehicle manufacturer Tata Daewoo.
Due to declining sales of Commercial vehicles as well as Passenger vehicles in India, Tata Motors is considering entry into farm equipment manufacturing. This decision has been prompted by zooming sales of the two existing major players ie M&M and Escorts. Indian agriculture has also been a star performer in covid impacted economy and farm equipment manufacturing holds tremendous potential due to low level of mechanization in the country. Tata's have developed considerable expertise in automobile industry which has been further boosted by the takeover of JLR. In addition, Tata have also built a good supplier base.
As a GM, Supply Chain at Tata Motors, you have been entrusted the task of network design for their upcoming Tractor and other heavy farm equipment business. Network Design in Supply Chain involves a number of critical strategic decisions involving infrastructure, procurement, distribution etc.
What data would be needed in the design of the SCM network? How would existing Tata Motors’ passenger and commercial vehicle network help?
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