What consumer behaviour insights can you draw from surf excel campaign Do bucket Paani ab Rozana hai bachana I will save 2 buckets of water a day case study?
What consumer behaviour insights can you draw from surf excel campaign Do bucket Paani ab Rozana hai bachana I will save 2 buckets of water a day case study?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What consumer behaviour insights can you draw from surf excel campaign Do bucket Paani ab Rozana hai bachana I will save 2 buckets of water a day case study?
![H.l 34%
11:03
google.com/amp/:
(48
Surf Excel's new campaign
presents Shabana with a
'2-bucket advantage'
By Chandrima Pal
February 24, 2005 at 5:30 AM
f
Last summer, the brand had shown
actress-director and activist Revathy
urging people to use Surf Excel Quick
Wash across Tamil Nadu
When Surf Excel's Quick Wash low-foam
variant was launched in Tamil Nadu last
summer, the state was reeling under an
acute water crisis. Low-foam implied](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fcf4e0177-90cc-4aef-9d46-95ea8aef7fc5%2F14f7e71a-8595-4dca-a697-cda004ea402b%2F96ajur_processed.png&w=3840&q=75)
Transcribed Image Text:H.l 34%
11:03
google.com/amp/:
(48
Surf Excel's new campaign
presents Shabana with a
'2-bucket advantage'
By Chandrima Pal
February 24, 2005 at 5:30 AM
f
Last summer, the brand had shown
actress-director and activist Revathy
urging people to use Surf Excel Quick
Wash across Tamil Nadu
When Surf Excel's Quick Wash low-foam
variant was launched in Tamil Nadu last
summer, the state was reeling under an
acute water crisis. Low-foam implied
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