What benefits do other firms get from clicks stream analysis?
Your clickstream, which is kept track of when you visit a website, is the list of pages you visit in order as you browse around. To determine visitors' overall activity, many clickstreams are analysed through the process of clickstream analysis. Usually, the purpose of clickstream analysis is to improve user experience on a website.
For instance, clickstream data can reveal that a lot of users desire to view a list of a business' sales offices. The company might add a "Sales Offices" link to its main page so that users can get that page without first clicking "About Our Company," "International Regions," their local region, and then a list of its locations. By doing so, the user would be taken straight to a page with a list of areas.
When you select a region, the screen expands to display a list of its sales offices.
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