Twitter's popularity has increased as a personal and business social media tool. There are five distinct methods to use Twitter to increase a business's revenue. What does "trending" signify on Twitter?

Database System Concepts
7th Edition
ISBN:9780078022159
Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan
Chapter1: Introduction
Section: Chapter Questions
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Twitter's popularity has increased as a personal and business social media
tool. There are five distinct methods to use Twitter to increase a business's
revenue. What does "trending" signify on Twitter?
Transcribed Image Text:Twitter's popularity has increased as a personal and business social media tool. There are five distinct methods to use Twitter to increase a business's revenue. What does "trending" signify on Twitter?
Expert Solution
Methods to use Twitter to increase business revenue:

Here are 5 methods to use Twitter to increase business revenue:

  1. Targeted advertising: Utilize Twitter's advertising platform to reach a specific target audience based on their interests, behaviors, and location. This can help increase brand awareness and drive sales.

  2. Customer service: Use Twitter as a customer service channel to respond to customer inquiries and complaints. This helps build trust and loyalty with customers and can lead to repeat business.

  3. Influencer marketing: Partner with influencers in your industry to promote your products or services to their followers. This can help increase brand visibility and drive sales.

  4. Content marketing: Share valuable and engaging content with your followers on Twitter, such as industry news, company updates, and helpful tips. This can help establish your brand as a thought leader and attract new customers.

  5. Promotions and discounts: Offer exclusive promotions and discounts to your Twitter followers to incentivize them to make a purchase. This can help increase sales and drive customer loyalty.

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