What benefits do other firms get from clicks stream analysis?

Answered: What benefits do other firms get from…

Database System Concepts

7th Edition

ISBN:9780078022159

Author:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Publisher:Abraham Silberschatz Professor, Henry F. Korth, S. Sudarshan

Chapter1: Introduction

Section: Chapter Questions

Problem 1PE

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What benefits do other firms get from clicks stream analysis?

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Traditional companies have the research methods like surveys, focus groups, or hands on usability testing but these are complex techniques for this digital world. SO many companies follow the ClickStream data analysis.

There are many benefits of click steam analysis :-

1. It gathered real time as users spend time on web pages and also estimate the traffic for future.

2. It is very versatile compare to traditional methods. Once datasets are prepared then they can used countless insights and limiting amount of work to do in collecting and analyzing the data.

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