what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 22%, VLC = $ For defection rate = 18%, VLC = $ For defection rate = 16%, VLC = $
what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar. For defection rate = 22%, VLC = $ For defection rate = 18%, VLC = $ For defection rate = 16%, VLC = $
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is every month, the contribution margin is 23%, and the average customer defection rate is 22%? If a continuous improvement goal is set of a 18% defection rate next year and 16% two years from now, what are the revised VLCs over their average buying life? Do not round intermediate calculations. Round your answers to the nearest dollar.
For defection rate = 22%, VLC = $
For defection rate = 18%, VLC = $
For defection rate = 16%, VLC = $
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