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What are the product levels (core costumer value, actual and augmented product) of Rags2riches business enterprise in the Philippines?
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- Define target markets of Moove sports drinks in the Philippines. Who buys? What was bought? Where was it bought? When was it bought? How was it bought? Why was it bought?For the each of the following describe the tangible augmented and generic product a) Nestle butter b)lux beauty soap c) Ariel washing powder d) airlift transport service e) lays snacks f)coca cola drinkTo what degree is there an overlap between universal description, discovery, and integration (UDDI)? .
- Classify consumer products?Define buyer’s market?Develop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so on