What are the Overall business considerations which could affect her decision???

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Title: Choosing the Right Form of Business for a Digital Start-up
Introduction: Nadia is an aspiring and driven entrepreneur with a passion for the digital
world and she has an innovative idea for a new mobile app. She wants to establish her digital
technology start-up, but she's unsure about the most suitable form of business for her venture.
Nadia's app, called "Edu Spot," aims to revolutionize the way people manage, track and
complete their courses and assignments during university. She has conducted market
research, developed a business plan, and is now ready to formalize her business structure.
Options for Business Forms:
1. Sole Proprietorship: Nadia could choose to operate as a sole proprietor. This is the
simplest and least expensive form of business to establish. However, she would have
unlimited personal liability for the business's debts and obligations.
2. Partnership: Nadia could partner with a friend Tom, who has complementary skills
and resources . They would share profits, losses, and management responsibilities.
However, both partners would have unlimited liability.
3. Limited Liability Company: Forming a Limited Liability Company would provide
Nadia with some benefits, including the fact that this business form is relatively easy
to set up and offers a hybrid between a sole proprietorship/partnership and a
corporation.
4. Corporation: Nadia could decide to form a corporation, which provides the highest
level of personal liability protection. This however involves more complex legal and
administrative requirements and taxation considerations.


 What are the Overall business considerations which could affect her decision???

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