Answered: What are the Impact on Marketing in Do…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the Impact on Marketing in Do Not Call Law of 2003?

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Do Not Call Act of 2003 was implemented by the U.S. Congress in the year 2003. This act focuses on fake and fraudulent phone calls made by certain marketers to gain an unfair and illegal advantage over the customers and protection from them. This act maintains a particular registry where the consumers have listed their contact details only to point out that they should not get a call from telemarketers. It is so because they often lead the customers into online frauds, scams, and scandals, without knowing they become a part of it. This can put a consumer's life in danger, and they also become liable for imprisonment and other penalties.

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