Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What are the forms of Traditional direct marketing?
Expert Solution
Step 1
Direct marketing deals with selling products and services to customers by directly connecting to the customer. So there are no intermediaries involved in the selling process. There is an interactive communication with the customers.
Direct marketing is one of the most vital tools of promotion that involves the human touch.
However, direct marketing has grown more with the rise of the internet but there are traditional forms of direct marketing that still exist.
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