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What are the effects of doing business via online in consumer selection of products/services?
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- What are the effects of doing business via online in consumer selection of products or services (need recognition, information search, evaluation, purchase and post purchase etc)?How are traditional ideals passed on today? What role do values play in customer decision-making when it comes to goods and services?Which individuals are in the buying center for the product or service?
- Explain the difference between a customer and a consumer?How does a restaurant and its menu influence consumer "impulse purchasing" to increase sales (purchasing) as well as promote profits (buying items with higher margins) ?Discuss THREE (3) decisions involved in developing and marketing individual products and services for this newly-built complex