What are the effective strategies for assessing and ensuring trustworthiness in qualitative research? Discuss each component

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the effective strategies for assessing and ensuring trustworthiness in qualitative research? Discuss each component

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INTRODUCTION:

There are different strategies and tactics that are being done in an organization. There are organizations and industries that are active these days. There is digitalization in the whole world. Consumers and customers are using the internet to become aware of the product and commodities.

Globalization is a result of digitalization. Globalization means the organizations of various countries are communicating with each other for different purposes of trade, import, export, and business. There are various business activities and tasks that are going on in an organization.

 

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