Answered: What are the benefits of…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What are the benefits of Standardisation?

Expert Solution

Step 1

From a business perspective, standardization refers to how a product or service provided by a company is maintained to a certain extent. This ensures that the customer buys the same quality as expected.

Step 2

Some of the benefits of standardization are:

In marketing, the best quality products of proven design at reasonable cost lead to sales volume. This also increases the margin of profit and improved product supply.
It facilitates the export and marketing of products and services.
This allows manufacturers to reduce the number of products in the store and the manufacturer's price.
From the customer's point of view, they can buy standard goods more affordably. Users can purchase standard items from the description without looking, checking, or looking at the sample.

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