Westward Magazine Publishers are thinking of launching a new fashion magazine for women in the under-25 age group. Their original plans were to launch in April of next year, but information has been received that a rival publisher is planning a similar magazine. Westward now have to decide whether to bring their launch forward to January of next year, though this would cost an additional $500 000. If the launch is brought forward it is estimated that the chances of launching before the rival are about 80%. However, if the launch is not brought forward it is thought that there is only a 30% chance of launching before the rival. For simplicity, the management of Westward have assumed that the circulation of the magazine throughout its life will be either high or low. If Westward launch before the rival, it is thought that there is a 75% chance of a high circulation. However, if the rival launches first, this probability is estimated to be only 50%.
Westward Magazine Publishers are thinking of launching a new fashion magazine for women in the under-25 age group. Their original plans were to launch in April of next year, but information has been received that a rival publisher is planning a similar magazine. Westward now have to decide whether to bring their launch forward to January of next year, though this would cost an additional $500 000. If the launch is brought forward it is estimated that the chances of launching before the rival are about 80%. However, if the launch is not brought forward it is thought that there is only a 30% chance of launching before the rival. For simplicity, the management of Westward have assumed that the circulation of the magazine throughout its life will be either high or low. If Westward launch before the rival, it is thought that there is a 75% chance of a high circulation. However, if the rival launches first, this probability is estimated to be only 50%.
MATLAB: An Introduction with Applications
6th Edition
ISBN:9781119256830
Author:Amos Gilat
Publisher:Amos Gilat
Chapter1: Starting With Matlab
Section: Chapter Questions
Problem 1P
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Draw a decision tree to represent Westward's Problem
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Step 1
Given:-
A new fashion magazine for women in the under 25 age group.
Cost of advertising = $200,000
Launching cost in January = $500,000
A high circulation would generate a gross profit over the magazine period = $ 4 million
A low circulation generates a gross profit = $ 1 million
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