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We're all human. Trends - and behavior more broadly - are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Some examples: creativity self-improvement, safety, status.Identifying these basic needs and desires isn't rocket science or even deep social science! They are the forces that have been shaping personal and social relations for centuries if not millennia. Think about the emotions and passions that drive characters in the great works of literature. Or just listen to popular music, or watch any trashy movie. The same themes crop up again and again, precisely because they are so universally relevant and timeless. Identifying underlying human needs is central to spotting and/or understanding consumer trends.

We're all human. Trends - and behavior more broadly - are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Some examples: creativity self-improvement, safety, status.Identifying these basic needs and desires isn't rocket science or even deep social science! They are the forces that have been shaping personal and social relations for centuries if not millennia. Think about the emotions and passions that drive characters in the great works of literature. Or just listen to popular music, or watch any trashy movie. The same themes crop up again and again, precisely because they are so universally relevant and timeless. Identifying underlying human needs is central to spotting and/or understanding consumer trends.

Social Psychology (10th Edition)
Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
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Basic Needs We're all human. Trends - and behavior more broadly - are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Some examples: creativity, self-improvement, safety, status.Identifying these basic needs and desires isn't rocket science or even deep social science! They are the forces that have been shaping personal and social relations for centuries if not millennia. Think about the emotions and passions that drive characters in the great works of literature. Or just listen to popular music, or watch any trashy movie. The same themes crop up again and again, precisely because they are so universally relevant and timeless. Identifying underlying human needs is central to spotting and/or understanding consumer trends.
Transcribed Image Text:Basic Needs We're all human. Trends - and behavior more broadly - are ultimately rooted in our basic, fundamental, rarely-if-ever-changing human needs, wants and desires. Some examples: creativity, self-improvement, safety, status.Identifying these basic needs and desires isn't rocket science or even deep social science! They are the forces that have been shaping personal and social relations for centuries if not millennia. Think about the emotions and passions that drive characters in the great works of literature. Or just listen to popular music, or watch any trashy movie. The same themes crop up again and again, precisely because they are so universally relevant and timeless. Identifying underlying human needs is central to spotting and/or understanding consumer trends.
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