We often aren't aware of how much influence attitudes and norms of our social environments have on our views, preferences, and decisions until we take a closer look. Studying social psychology aims to better understand the interchange between our social environment and our personal development. This assessment invites you to conduct a simple observational study to examine your environment for influence factors. Imagine you've been asked to evaluate an organization's marketing practices. After your evaluation is complete, you must present your findings to the organization's board of directors. You must conduct an observation of a local store, food chain, or box store to identify what tactics the organization uses to influence people to buy services or products based on attributions, attitude development, biases, and factors such as gender or age.

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