We all have encountered a media conglomerate in some way, form, or fashion. These conglomerates can own anything from radio stations to television stations to advertising firms to public relational firms to sports teams to book publishing companies (and this list could go on and on). I would like you to do some research and come up with your three favorite media productions (i.e. your favorite show such as Sports Center, your favorite radio morning show such as the Rod Ryan Show, your favorite advertisement such as the e-Trade Baby commercials, your favorite football team such as the Houston Texans, etc.).  Take your three favorites and find out if a larger parent company and/or a media conglomerate actually that has some kind of tie of ownership to your favorite media productions.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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We all have encountered a media conglomerate in some way, form, or fashion. These conglomerates can own anything from radio stations to television stations to advertising firms to public relational firms to sports teams to book publishing companies (and this list could go on and on). I would like you to do some research and come up with your three favorite media productions (i.e. your favorite show such as Sports Center, your favorite radio morning show such as the Rod Ryan Show, your favorite advertisement such as the e-Trade Baby commercials, your favorite football team such as the Houston Texans, etc.).  Take your three favorites and find out if a larger parent company and/or a media conglomerate actually that has some kind of tie of ownership to your favorite media productions. 

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