Vertical contracts between manufacturers and retailers often aim to   Question 12 options:   ​Incentivize the retailers to undertake costly activities, which they otherwise may not realize the full benefits of on their own   ​Reward the manufacturer for undertaking the risk inherent in introducing a new product   ​Serve as a "signal" of the retailer's belief of the likely success of his product   ​All of the above

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A: Below is the solution:-

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A: THE ANSWER IS AS BELOW:

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