U~s~e~ ~t~h~e~ ~T-~O-~W-~S~ ~M-~a-~t-~r-~i-~x-~ ~t~o~ ~d~e~m~o~n~s~t~r~a~t~e~ ~y~o~u~r~ ~p~r~e~f~e~r~r~e~d~ ~s~t~r~a~t~e~g~i~e~s~.~ ~A~l~l~ ~s~t~r~a~t~e~g~i~e~s~ ~m~u~s~t~ ~b~e~ ~c~a~t~e~g~o~r~i~z~e~d~ ~i~n~t~o~ ~s~h~o~r~t~-~t~e~r~m~ ~(~l~e~s~s~ ~t~h~a~n~ ~a~ ~y~e~a~r~)~,~ ~m~i~d~-~t~e~r~m~ ~(~1~-~~ ~y~e~a~r~s~)~,~ ~a~n~d~ ~l~o~n~g~-~t~e~r~m~ ~(~m~o~r~e~ ~t~h~a~n~ ~3~ ~y~e~a~r~s~)~. H-e-r-e- -a-r-e- -t-h-e- -s-w-o-t- -a-n-a-l-y-s-i-s- -f-o-r- -f-a-s-t- -f-o-o-d- -f-o-r- -y-o-u- -t-o- -c-r-e-a-t-e- -a- -t-o-w-s- -m-a-t-r-i-x S~t~r~e~n~g~t~h~s~: l-o-w- -p-r-i-c-e-;- -p-r-e-m-i-u-m- -i-n-g-r-e-d-i-e-n-t-s-:- -g-r-e-a-t- -l-o-c-a-t-i-o-n-;- -u-n-i-q-u-e- -t-a-s-t-e-s- -o-f- -S-p-a-n-i-s-h- -c-u-i-s-i-n-e W-e-a-k-n-e-s-s-e-s-:- -l-a-c-k- -o-f- -i-n-n-o-v-a-t-i-o-n-;- -l-i-m-i-t-e-d- -m-e-n-u-;- -t-r-o-u-b-l-e- -w-i-t-h- -q-u-a-l-i-t-y- -c-o-n-t-r-o-l O-p-p-o-r-t-u-n-i-t-i-e-s-:- -m-e-n-u- -i-n-n-o-v-a-t-i-o-n-;- -m-a-r-k-e-t-i-n-g- -s-p-e-c-i-a-l- -o-f-f-e-r-s-;- -t-r-e-n-d-y- -h-e-a-l-t-h-y- -f-o-o-d-s-;- -f-o-o-d- -t-r-u-c-k-s-;- -c-a-t-e-r-i-n-g- -s-e-r-v-i-c-e-s- T-h-r-e-a-t-s- -i-n-c-l-u-d-e-:- -t-h-e- -l-o-s-s- -o-f- -d-e-p-e-n-d-a-b-l-e- -s-u-p-p-l-i-e-r-s-;- -t-h-e- -c-o-s-t- -o-f- -f-o-o-d-;- -f-i-e-r-c-e- -c-o-m-p-e-t-i-t-i-o-n-;- -t-h-e- --r-e-c-e-s-s-i-o-n-;- -s-u-p-p-l-y- -c-h-a-i-n- -d-i-s-r-u-p-t-i-o-n-s-;- -w-e-l-l-n-e-s-s- -c-o-n-c-e-r-n-s-.

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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W-I-L-L-I-N-G- -T-O- -G-I-V-E- -E-X-C-E-L-L-E-N-T- -F-E-E-D-B-A-C-K- P-L-E-A-S-E- -H-E-L-P- -M-E-

U~s~e~ ~t~h~e~ ~T-~O-~W-~S~ ~M-~a-~t-~r-~i-~x-~ ~t~o~ ~d~e~m~o~n~s~t~r~a~t~e~ ~y~o~u~r~ ~p~r~e~f~e~r~r~e~d~ ~s~t~r~a~t~e~g~i~e~s~.~ ~A~l~l~ ~s~t~r~a~t~e~g~i~e~s~ ~m~u~s~t~ ~b~e~ ~c~a~t~e~g~o~r~i~z~e~d~ ~i~n~t~o~ ~s~h~o~r~t~-~t~e~r~m~ ~(~l~e~s~s~ ~t~h~a~n~ ~a~ ~y~e~a~r~)~,~ ~m~i~d~-~t~e~r~m~ ~(~1~-~~ ~y~e~a~r~s~)~,~ ~a~n~d~ ~l~o~n~g~-~t~e~r~m~ ~(~m~o~r~e~ ~t~h~a~n~ ~3~ ~y~e~a~r~s~)~.

H-e-r-e- -a-r-e- -t-h-e- -s-w-o-t- -a-n-a-l-y-s-i-s- -f-o-r- -f-a-s-t- -f-o-o-d- -f-o-r- -y-o-u- -t-o- -c-r-e-a-t-e- -a- -t-o-w-s- -m-a-t-r-i-x

S~t~r~e~n~g~t~h~s~: l-o-w- -p-r-i-c-e-;- -p-r-e-m-i-u-m- -i-n-g-r-e-d-i-e-n-t-s-:- -g-r-e-a-t- -l-o-c-a-t-i-o-n-;- -u-n-i-q-u-e- -t-a-s-t-e-s- -o-f- -S-p-a-n-i-s-h- -c-u-i-s-i-n-e

W-e-a-k-n-e-s-s-e-s-:- -l-a-c-k- -o-f- -i-n-n-o-v-a-t-i-o-n-;- -l-i-m-i-t-e-d- -m-e-n-u-;- -t-r-o-u-b-l-e- -w-i-t-h- -q-u-a-l-i-t-y- -c-o-n-t-r-o-l

O-p-p-o-r-t-u-n-i-t-i-e-s-:- -m-e-n-u- -i-n-n-o-v-a-t-i-o-n-;- -m-a-r-k-e-t-i-n-g- -s-p-e-c-i-a-l- -o-f-f-e-r-s-;- -t-r-e-n-d-y- -h-e-a-l-t-h-y- -f-o-o-d-s-;- -f-o-o-d- -t-r-u-c-k-s-;- -c-a-t-e-r-i-n-g- -s-e-r-v-i-c-e-s-

T-h-r-e-a-t-s- -i-n-c-l-u-d-e-:- -t-h-e- -l-o-s-s- -o-f- -d-e-p-e-n-d-a-b-l-e- -s-u-p-p-l-i-e-r-s-;- -t-h-e- -c-o-s-t- -o-f- -f-o-o-d-;- -f-i-e-r-c-e- -c-o-m-p-e-t-i-t-i-o-n-;- -t-h-e- --r-e-c-e-s-s-i-o-n-;- -s-u-p-p-l-y- -c-h-a-i-n- -d-i-s-r-u-p-t-i-o-n-s-;- -w-e-l-l-n-e-s-s- -c-o-n-c-e-r-n-s-.

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