using simplex method to solve A company has budgeted a maximum of $600,000 for advertising a certain product nationally. Each minute of television time costs $60,000 and each one-page newspaper ad costs $15,000. Each television ad is expected to be viewed by 15 million viewers, and each newspaper ad is expected to be seen by 3 million readers. The company's market research

Advanced Engineering Mathematics
10th Edition
ISBN:9780470458365
Author:Erwin Kreyszig
Publisher:Erwin Kreyszig
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using simplex method to solve
A company has budgeted a maximum of
$600,000 for advertising a certain product
nationally. Each minute of television time costs
$60,000 and each one-page newspaper ad
costs $15,000. Each television ad is expected to
be viewed by 15 million viewers, and each
newspaper ad is expected to be seen by 3
million readers. The company's market research
department advises the company to use at least
6 television ads and at least 4 newspaper ads.
How should the advertising budget be allocated
to maximize the total audience?
Transcribed Image Text:using simplex method to solve A company has budgeted a maximum of $600,000 for advertising a certain product nationally. Each minute of television time costs $60,000 and each one-page newspaper ad costs $15,000. Each television ad is expected to be viewed by 15 million viewers, and each newspaper ad is expected to be seen by 3 million readers. The company's market research department advises the company to use at least 6 television ads and at least 4 newspaper ads. How should the advertising budget be allocated to maximize the total audience?
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